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I've always thought that everyone I know, and I mean everyone, always worked very hard to make more money. But I also always thought it was a taboo topic - one that everyone thinks of, but nobody talks about. Is it because some people have so much of it and some people very little, or is it taught to little children that it is not nice to talk about money? 

The opinion of the masses is that when you have an asset - like land or money - it is easier to make more of it - but given you do not have it in the first place, how do you get there? (Apart from a fat-pay cheque which only comes if you are those lucky few at the top levels of cushy job?)

I don't know - but it's somewhat of a catch 22 situation. Hence the name of the blog. Using basic analysis of available data, we want to try and explain some simple topics which can go a long way in developing an understanding of the economy better and how better to make money work for you. 

We're not experts, but we aspire to be. This blog is our journey as well, to become more financially literate. We have also included some longer articles, important to read about and understand as they will help inspire thoughts and ideas to financial literacy. (Some articles are very long, but that is because we felt to really understand the topic, one would need to go slightly in depth)

 About us.

We are two sisters - both navigating our way through the corporate world. 

About Shruti Shah: 

My finance journey started in 2010 - when I looked at my first offer letter and realized it's not good enough. As small as it sounds, knowing your time's worth is important. Over the last 10 years, I have worked in Delhi, Kerala, Kuwait and now, Dubai - mostly in revenue management. 

I help companies price goods and services ensuring that margins are healthy whilst winning customers. It's a role that involves finance and commercial acumen. I've read many blogs, books and try to keep myself updated with the latest investment advice, my newest topic being cryptocurrency. I started saving in 2014 - a small sum SIP of 2000 INR/month. As jobs changed, so did my investments. The dream is to retire early (following my interest in the FIRE concept) and this blog is a way for me to help anyone possible to be financially literate. 

About Bhavya Shah: 

A brand marketer, passionate traveler, avid reader and sports enthusiast who firmly believes in the power of making money work for you, versus working for money till you retire. 

My first encounter with personal finances happened when I had spent about a year in corporate and needed to file my ITR. It would be apt to say that I felt absolutely overwhelmed by the number of things my tax consultant said I could do to minimize my taxes, such as ELSS (tax linked MFs) & NPS funds- the kind of financial planning no one taught me in 12 years of school, 3 years of business management and also 2 years of MBA at the prestigious IIM Kozhikode. 

And that is when I realized I was far from being financially literate and embarked on a learning journey ever since. 

This has led me to strongly believe in 3 principals, which I endeavor to touch upon in various ways through the blog:

1. History is the best teacher: And the wise learn from the past. Hence one should know about certain past events like the great depression of the 1930's, the black Friday, the great recession of 2008 and of course the fall of the economy during Covid.

2. The power of compounding from an early age is unbeatable, perhaps the most powerful yet simple concept

3. Lastly, everyone's risk appetite is different, and knowing yours can save you from a lot of trouble. 

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